Leaflets might be a more traditional advertising technique, but you can’t deny their effectiveness. This is why even now a lot of companies still prefer using leaflets. They can easily target local audiences. They are also more personal. Just like other advertising techniques though, you can’t expect these leaflets to be effective at all times. There are instances when the results might not be as great as you would have wanted them to be. Here are some tips to improve the design of your leaflet.
1.Don’t go with the usual size and shape
People already expect a standard size when it comes to leaflets. They expect something thin and small. Why don’t you try going in a different direction? It doesn’t hurt to use leaflets that are larger than usual. Instead of square or rectangular, use circular leaflets. You can also use different shapes or forms depending on your brand. The shock factor will most likely help in convincing people to buy your products and services.
2. Don’t be afraid to take risks
There are a lot of ways to design a leaflet. You don’t need to go with the usual design if you can spruce things up or take them to another level. You should not fear using striking images or those that people don’t usually see. Again, the shock factor might be what drives some people to buy what you have to offer.
3.Seek help from a leaflet design expert
Whatever idea you have in mind, it can only come to life if you have an expert by your side. It helps a lot if you partner with a graphic designer from a printing company who has the ability to transform your thoughts into reality. The results will probably be way better than you thought if the expertise of the graphic designer is added to the mix before the final draft. At that point, you will be more confident in putting out the leaflet for everyone to see.
Whether you try leaflet printing, flyer printing or brochure printing, it helps a lot if you take a closer look at every detail. You want this strategy to be effective. You need to understand what exactly the people want to see, and give it to them.
Even if a lot of people think that print media is no longer effective in advertising, there are several huge companies that can prove otherwise. They have used pull up banners and display stands. They still saw great results. Hence, there is no reason to conclude that only online marketing works. With the right design and strategy in distributing your leaflets, your campaign can be a massive hit.
Image via freedigitalphotos.net (Abhi-R-P)